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出版者:Springer

作者:Yungeng Xie (Editor)

出品人:

页数:183

译者:

出版时间:2017-10-5

价格:$109.99

装帧:Hardcover

isbn号码:9789811350191

丛书系列:

图书标签:

TECHNOLOGY
INTERNET
CHINA
新媒体
社会发展
中国
数字技术
信息传播
社会变革
网络文化
公众参与
媒体融合
舆论引导

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具体描述

Starting from a history of new media, this book presents the development of network technology and media applications in China, while also examining the relationship between new media and politics, economy, culture, lifestyle, traditional media, law, knowledge, etc. As of 2014, China had been connected to the Internet for 20 years. During those two decades, China has witnessed drastic changes, from its national makeup to people’s daily lives. The book analyzes the changes in China brought about by the new media on the basis of large-scale data. Further, through comparisons with international trends in new media development, it seeks to clarify the new media development in China and comprehensively demonstrate the revolution and brand-new faces of Chinese society over the past two decades in the wake of new media. As such, it outlines the bright future of new media by revisiting and summarizing the developmental courses of new media and Chinese society.

作者简介

Yungeng Xie，Institute of Arts and Humanities，Shanghai Jiao Tong University，Shanghai，China

目录信息

Front Matter
Pages i-xv
Review of 20 Years of Internet Development in China
Lu Liu, Yu Pan
Pages 1-14
Survey of Chinese Internet Users’ Internet-Using Habits
Yungeng Xie, Cong Liu, Rui Qiao, Wei Chen, Xuyang Zhang
Pages 15-24
Transformation and Development of Traditional Media in New Media Environment
Yi Liu, Wei Chen, Jing Li
Pages 25-46
A Study of Online Public Opinion in New Media Environment
Rui Liu, Yungeng Xie, Yixuan Xie
Pages 73-103
Evolution and Development of Business Models in New Media Environment
Rui Qiao, Xuyang Zhang
Pages 105-123
Reform and Expansion of Marketing in New Media Environment
Qianqian Yu, Letian Ren, Zong Shen
Pages 125-144
Changes in Chinese People’s Cultural Life in New Media Environment
Huanying Song, Yu Pan, Lu Liu
Pages 145-163
Reflections on Social Problems Caused by New Media
Huanying Song, Xiang Fu, Yannan Ji
Pages 165-183
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