Groundswell pdf epub mobi txt 電子書下載 2025

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Charlene Li

Harvard Business School Press

2008-4

224

GBP 19.99

Hardcover

9781422125007

圖書標籤: socialmedia 社會化媒體 social innovation 管理 media 營銷商業

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发表于2025-01-23

Groundswell epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2025

Groundswell pdf epub mobi txt 電子書下載 2025

圖書描述

Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.

When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.

Using tools and data straight from Forrester, you ll learn how to:

-Evaluate new social technologies as they emerge

-Determine how different groups of consumers are participating in social technology arenas

-Apply a four-step process for formulating your future strategy

-Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers

Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company s public image.

Groundswell 下載 mobi epub pdf txt 電子書

著者簡介

圖書目錄

Groundswell pdf epub mobi txt 電子書下載

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用戶評價

評分☆☆☆☆☆

能夠經曆時間考驗的書，是好書

評分☆☆☆☆☆

現在看來這本書的內容有些略舊，不過總體來說還是一部有用的書

評分☆☆☆☆☆

2008年的書，纔7年過去，互聯網已經天翻地覆變化瞭，新媒體玩法層齣不窮。書中詳細介紹的怎麼弄博客，看著未免outdated，但是思考的邏輯很棒！

評分☆☆☆☆☆

能夠經曆時間考驗的書，是好書

評分☆☆☆☆☆

Listen, talk, energize, support, embrace groundswell to extend the voice of customer/management...a good summary of socialmedia strategy

讀後感

評分☆☆☆☆☆

It's much more competitive in China Market than Western Countries. Because: 1. Social networking is rapid blooming China then Western countries 2. We have totally different social culture in China So, this book is a reference, but not a bible.

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