Groundswell pdf epub mobi txt 電子書 下載 2024


Groundswell

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Charlene Li
Harvard Business School Press
2008-4
224
GBP 19.99
Hardcover
9781422125007

圖書標籤: socialmedia  社會化媒體  social  innovation  管理  media  營銷  商業   


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发表于2024-11-03

Groundswell epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Groundswell epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Groundswell pdf epub mobi txt 電子書 下載 2024



圖書描述

Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.

When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.

Using tools and data straight from Forrester, you ll learn how to:

-Evaluate new social technologies as they emerge

-Determine how different groups of consumers are participating in social technology arenas

-Apply a four-step process for formulating your future strategy

-Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers

Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company s public image.

Groundswell 下載 mobi epub pdf txt 電子書

著者簡介


圖書目錄


Groundswell pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

2008年的書,纔7年過去,互聯網已經天翻地覆變化瞭,新媒體玩法層齣不窮。書中詳細介紹的怎麼弄博客,看著未免outdated,但是思考的邏輯很棒!

評分

Listen, talk, energize, support, embrace groundswell to extend the voice of customer/management...a good summary of socialmedia strategy

評分

能夠經曆時間考驗的書,是好書

評分

比較係統地分析social media的第一本書,既有係統的理論框架,又有很多的案例分析,非常有用。

評分

08年的書現在看就有種懷舊的氛圍。。。| MBA讀本式。。。不好看。。。

讀後感

評分

It's much more competitive in China Market than Western Countries. Because: 1. Social networking is rapid blooming China then Western countries 2. We have totally different social culture in China So, this book is a reference, but not a bible.

評分

It's much more competitive in China Market than Western Countries. Because: 1. Social networking is rapid blooming China then Western countries 2. We have totally different social culture in China So, this book is a reference, but not a bible.

評分

It's much more competitive in China Market than Western Countries. Because: 1. Social networking is rapid blooming China then Western countries 2. We have totally different social culture in China So, this book is a reference, but not a bible.

評分

It's much more competitive in China Market than Western Countries. Because: 1. Social networking is rapid blooming China then Western countries 2. We have totally different social culture in China So, this book is a reference, but not a bible.

評分

It's much more competitive in China Market than Western Countries. Because: 1. Social networking is rapid blooming China then Western countries 2. We have totally different social culture in China So, this book is a reference, but not a bible.

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Groundswell pdf epub mobi txt 電子書 下載 2024


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