Groundswell pdf epub mobi txt 电子书 下载 2024


Groundswell

简体网页||繁体网页
Charlene Li
Harvard Business School Press
2008-4
224
GBP 19.99
Hardcover
9781422125007

图书标签: socialmedia  社会化媒体  social  innovation  管理  media  营销  商业   


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发表于2024-12-23

Groundswell epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Groundswell epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Groundswell pdf epub mobi txt 电子书 下载 2024



图书描述

Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.

When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.

Using tools and data straight from Forrester, you ll learn how to:

-Evaluate new social technologies as they emerge

-Determine how different groups of consumers are participating in social technology arenas

-Apply a four-step process for formulating your future strategy

-Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers

Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company s public image.

Groundswell 下载 mobi epub pdf txt 电子书

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Groundswell pdf epub mobi txt 电子书 下载
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用户评价

评分

能够经历时间考验的书,是好书

评分

Listen, talk, energize, support, embrace groundswell to extend the voice of customer/management...a good summary of socialmedia strategy

评分

比较系统地分析social media的第一本书,既有系统的理论框架,又有很多的案例分析,非常有用。

评分

2008年的书,才7年过去,互联网已经天翻地覆变化了,新媒体玩法层出不穷。书中详细介绍的怎么弄博客,看着未免outdated,但是思考的逻辑很棒!

评分

能够经历时间考验的书,是好书

读后感

评分

It's much more competitive in China Market than Western Countries. Because: 1. Social networking is rapid blooming China then Western countries 2. We have totally different social culture in China So, this book is a reference, but not a bible.

评分

It's much more competitive in China Market than Western Countries. Because: 1. Social networking is rapid blooming China then Western countries 2. We have totally different social culture in China So, this book is a reference, but not a bible.

评分

It's much more competitive in China Market than Western Countries. Because: 1. Social networking is rapid blooming China then Western countries 2. We have totally different social culture in China So, this book is a reference, but not a bible.

评分

It's much more competitive in China Market than Western Countries. Because: 1. Social networking is rapid blooming China then Western countries 2. We have totally different social culture in China So, this book is a reference, but not a bible.

评分

It's much more competitive in China Market than Western Countries. Because: 1. Social networking is rapid blooming China then Western countries 2. We have totally different social culture in China So, this book is a reference, but not a bible.

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Groundswell pdf epub mobi txt 电子书 下载 2024


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