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This volume showcases key innovations and lessons in U.S. diplomacy since World War One. It delivers to practitioners, analysts, students, and others compelling engagement strategies and primary research for shaping and communicating policy among increasingly diverse, collaborative, and powerful publics.

Robert Albro conducts research at American University's Center for Latin American & Latino Studies on culture, public policy, diplomacy, security, and technology.

Carol Balassa served in the Office of the United States Trade Representative for 27 years and is now a Senior Fellow at the Curb Center for Art, Enterprise and Public Policy at Vanderbilt.

John Brown was a U.S. diplomat for over 20 years, is a frequent lecturer for the Open World Leadership Center, teaches at Georgetown University, and blogs regularly.

Brian E. Carlson, U.S. Ambassador (ret.), served from 2006 to 2010 as the State Department’s liaison with the Department of Defense on strategic communication and public diplomacy and currently advises nonprofit international audience research firm InterMedia on strategic communication.

Helle C. Dale is the Heritage Foundation's Senior Fellow in Public Diplomacy studies, focusing on the U.S. government’s institutions and programs for strategic outreach to publics abroad, American global leadership, and countering violent extremism.

Jong-on Hahm is a science diplomacy expert who serves as Special Advisor for International Research at George Washington University and Distinguished Senior Fellow at George Mason University.

Craig Hayden is Senior Professorial Lecturer at the American University School of International Service and is the author of The Rhetoric of Soft Power: Public Diplomacy in Global Contexts (Lexington Books, 2011).

Peter Kovach retired as from the U.S. Foreign Service after posts in Pakistan, Japan, Jordan, Morocco, Bahrain, and Yemen. His academic background is in law, diplomacy, Asian Studies, and religion.

Anthony Quainton, U.S. Ambassador (ret.), has been Distinguished Diplomat in Residence at American University. Prior, he served in Peru, Kuwait, Nicaragua, and the Central African Republic and as Director General of the Foreign Service.

Deborah L. Trent was with the U.S. Information Agency for 13 years, then moving into nonprofit management and research of international educational and cultural exchanges, transnational partnerships, development, diaspora, and evaluation.

Richard A. Virden retired from the State Department’s Senior Foreign Service in 2004. His assignments included: Poland, Romania, Thailand; Vietnam; Brazil; and Portugal. He was also on the National War College faculty and as a diplomat-in-residence at Georgetown University.

Acknowledgments Adam Clayton Powell III, President, Public Diplomacy Council ........vi
1. Introduction Deborah L. Trent ........1
2. Public Diplomacy: Can It Be Defined? Anthony C. E. Quainton ........25
3. Janus-Faced Public Diplomacy: Creel and Lippmann During the Great War John Brown ........43
4. The Uses and Abuses of Public Diplomacy: Winning and Losing Hearts and Minds Dick Virden ........73
5. America’s Image Abroad: The UNESCO Cultural Diversity Convention and U.S. Motion Picture Exports Carol Balassa ........95
6. Diplomacy and the Efficacy of Transnational Applied Cultural Networks Robert Albro ........121
7. Public Diplomacy Engages Religious Communities, Actors, and Organizations: A Belated and Transformative Marriage Peter Kovach ........145
8. Nontraditional Public Diplomacy in the Iraq-Afghan Wars Or The Ups and Downs of Strategic Communicators Helle C. Dale ........171
9. Cultural Diplomacy Partnerships: Cracking the Credibility Nut with Inclusive Participation Deborah L. Trent ........191
10. International Education and Public Diplomacy: Technology, MOOCs, and Transforming Engagement Craig Hayden ........219
11. Funding International Scientific Research Activities as Opportunities for Public Diplomacy Jong-on Hahm ........248
12. Turning Point Brian E. Carlson ........266
Index ........291
Acronyms ........299
Contributor Biographies ........301
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