Super-sticky WeChat and Chinese Society pdf epub mobi txt 電子書下載2025

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Yujie ("Julie") Chen, Lecturer, Department of Media, Communication and Sociology, University of Leicester

Zhifei Mao, Lecturer, School of Journalism and Communication, The Chinese University of Hong Kong

Jack Linchuan Qiu, Professor, School of Journalism and Communication, The Chinese University of Hong Kong

出版者:Emerald Publishing Limited

作者:Yujie Chen

出品人:

頁數:168

译者:

出版時間:2018-7-30

價格:USD 64.00

裝幀:Paperback

isbn號碼:9781787430921

叢書系列:

圖書標籤:

媒介研究
社交網絡
WeChat
communication
SOCIOLOGY
邱林川
網絡社會
傳播學

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App designers dream of creating a platform that users never want to leave, that keeps them glued forever - a platform that is "sticky".

Over 846 million WeChat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, shop online, pay utilities and bills, transfer money to friends, and even donate to charity without leaving WeChat, the super-sticky platform. The Economist called WeChat "one app to rule them all", and as it starts to gain global appeal, it is rewriting the rules for social media platforms.

This book provides a balanced and nuanced study of how the super-sticky WeChat platform interweaves into the fabric of Chinese social, cultural, and political life. It keeps the wider global and national social media landscape in view and compares and contrasts WeChat with Weibo and QQ, two other popular social media platforms in China, and other Western social media platforms.