Super-sticky WeChat and Chinese Society pdf epub mobi txt 电子书 下载 2025
- 媒介研究
- 社交网络
- communication
- SOCIOLOGY
- 邱林川
- 网络社会
- 传播学
- Chinese society
- Social media
- Digital communication
- Urban life
- Network culture
- Public opinion
- Technology and society
- Online interaction
- Social change
具体描述
App designers dream of creating a platform that users never want to leave, that keeps them glued forever - a platform that is "sticky".
Over 846 million WeChat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, shop online, pay utilities and bills, transfer money to friends, and even donate to charity without leaving WeChat, the super-sticky platform. The Economist called WeChat "one app to rule them all", and as it starts to gain global appeal, it is rewriting the rules for social media platforms.
This book provides a balanced and nuanced study of how the super-sticky WeChat platform interweaves into the fabric of Chinese social, cultural, and political life. It keeps the wider global and national social media landscape in view and compares and contrasts WeChat with Weibo and QQ, two other popular social media platforms in China, and other Western social media platforms.
作者简介
Yujie ("Julie") Chen, Lecturer, Department of Media, Communication and Sociology, University of Leicester
Zhifei Mao, Lecturer, School of Journalism and Communication, The Chinese University of Hong Kong
Jack Linchuan Qiu, Professor, School of Journalism and Communication, The Chinese University of Hong Kong
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微信研究的重要文本，非常新而且讲得非常全！方法和框架新颖但准确实用，从功能和社会语境多重方面的critical analysis正是在当前微信成为Mega-Platform之后一个回顾式梳理，尽管缺少延展性的分析，但它对自己第一学期的term paper帮助巨大……吹一波
评分cv挺牛，评分挺低，文风不统一，描述太多，到底怎么在进不去公司的情况下研究？外围找一堆主题描述？
评分微信研究的重要文本，非常新而且讲得非常全！方法和框架新颖但准确实用，从功能和社会语境多重方面的critical analysis正是在当前微信成为Mega-Platform之后一个回顾式梳理，尽管缺少延展性的分析，但它对自己第一学期的term paper帮助巨大……吹一波
评分cv挺牛，评分挺低，文风不统一，描述太多，到底怎么在进不去公司的情况下研究？外围找一堆主题描述？
评分说微信super sticky是因为它已经是mega-platform了（我觉得似乎sociality更重要一点）；三个media events 的例子，peter liang、 魏则西、范雨素。censorship讲了，不多。
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