Routledge Handbook of Sports Sponsorship pdf epub mobi txt 电子书下载 2024

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Ferrand, Alain/ Torrigiani, Luiggino/ Povill, Andreu Camps i/ Lalonde, Pierre-Francois (TRN)/ Christ

Routledge

2006-12

288

$ 81.30

Pap

9780415401111

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发表于2024-11-28

Routledge Handbook of Sports Sponsorship epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Routledge Handbook of Sports Sponsorship pdf epub mobi txt 电子书下载 2024

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Sports sponsorship has exploded in value over the last decades, and is now a multi-million pound industry. As such is has become a core topic on sports management, sports marketing and general business courses. With little else available on this subject on the market, our text provides a must have, detailed guide to the successful management of sports sponsorship. It explores the development of a sponsorship strategy as well as the practical implementation of sponsorship operations including targeting and negotiating with sponsors, signing a deal, and providing a quality service to sponsors. Illustrated throughout with sport specific case studies, "Strategic Approaches to Sports Sponsorship" presents a wide range of perspectives on sports sponsorship including that of the sports organization, the event manager, the athlete and the commercial sponsor. A unique quality of this book is its clear guide to the legal issues associated with marketing, copyright, and contracts in print, television and radio sponsorship.

Routledge Handbook of Sports Sponsorship 下载 mobi epub pdf txt 电子书