Campaign Strategies and Message Design pdf epub mobi txt 電子書下載 2024

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Moffitt, Mary Anne

Greenwood Pub Group

1999-1

222

$ 41.75

Pap

9780275964702

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发表于2024-12-23

Campaign Strategies and Message Design epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Campaign Strategies and Message Design pdf epub mobi txt 電子書下載 2024

圖書描述

How do professionals plan and execute a public communications campaign? This is a step-by-step examination of the conceptualizing, planning and execution of a public relations, marketing/advertising, political, or social issue campaign. Mary Anne Moffitt provides basic theories, concepts and issues to understand before conducting a campaign, and she examines the research tools and skills needed to investigate the organization, the industry and the targeted audiences for a campaign. Basic strategies for setting a campaign's goals and objectives are analyzed as are message strategies which determine correct wording and visualization factors. Lastly, Moffitt examines communication selection strategies for choosing the appropriate personal and media channels for delivering the messages.

Campaign Strategies and Message Design 下載 mobi epub pdf txt 電子書