Campaign Strategies and Message Design pdf epub mobi txt 电子书下载 2024

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Moffitt, Mary Anne

Greenwood Pub Group

1999-1

222

$ 41.75

Pap

9780275964702

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发表于2024-11-22

Campaign Strategies and Message Design epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Campaign Strategies and Message Design pdf epub mobi txt 电子书下载 2024

图书描述

How do professionals plan and execute a public communications campaign? This is a step-by-step examination of the conceptualizing, planning and execution of a public relations, marketing/advertising, political, or social issue campaign. Mary Anne Moffitt provides basic theories, concepts and issues to understand before conducting a campaign, and she examines the research tools and skills needed to investigate the organization, the industry and the targeted audiences for a campaign. Basic strategies for setting a campaign's goals and objectives are analyzed as are message strategies which determine correct wording and visualization factors. Lastly, Moffitt examines communication selection strategies for choosing the appropriate personal and media channels for delivering the messages.

Campaign Strategies and Message Design 下载 mobi epub pdf txt 电子书