"Purkayastha's work disentangles the effects of race and class. . . . Her findings suggest that ethnic identity is fluid and multi-layered and that the meanings and boundaries of these multiple layers constantly diverge, intersect, and clash." --Min Zhou, professor of sociology and chair of the Department of Asian Studies, University of California, Los Angeles In the continuing debates on the topic of racial and ethnic identity in the United States, there are some that argue that ethnicity is an ascribed reality. To the contrary, others claim that individuals are becoming increasingly active in choosing and constructing their ethnic identities. Focusing on second-generation South Asian Americans, Bandana Purkayastha offers fresh insights into the subjective experience of race, ethnicity, and social class in an increasingly diverse America. The young people of Indian, Pakistani, Bangladeshi, and Nepalese origin that are the subjects of the study grew up in mostly white middle-class suburbs, and their linguistic skills, education, and occupation profiles are indistinguishable from their white peers. By many standards, their lifestyles mark them as members of mainstream American culture. But, as Purkayastha shows, their ethnic experiences are shaped by their racial status as neither "white" or "wholly Asian," their continuing ties with family members across the world, and a global consumer industry, which targets them as ethnic consumers. Drawing on information gathered from forty-eight in-depth interviews and years of research, this book illustrates how ethnic identity is negotiated by this group through the adoption of ethnic labels, the invention of "traditions," the consumption ofethnic products, and participation in voluntary societies. The pan-ethnic identities that result demonstrate attempts to balance racial marginalization, an attachment to heritage, and a celebration of reinvention. Lucidly written and enriched with vivid personal accounts, Negotiating Ethnicity is an important contribution to the literature on ethnicity and racialization in contemporary American culture. Bandana Purkayastha is an assistant professor of sociology and Asian American studies at the University of Connecticut.