Ads, Fads and Consumer Culture pdf epub mobi txt 電子書下載 2024

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Berger, Arthur Asa

Rowman & Littlefield Pub Inc

2003-9

216

$ 30.45

Pap

9780742527249

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发表于2024-11-23

Ads, Fads and Consumer Culture epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Ads, Fads and Consumer Culture pdf epub mobi txt 電子書下載 2024

圖書描述

Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. New material includes classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children. Visit our website for sample chapters!

Ads, Fads and Consumer Culture 下載 mobi epub pdf txt 電子書