Mass Media and Drug Prevention

Mass Media and Drug Prevention pdf epub mobi txt 电子书 下载 2025

出版者:Lawrence Erlbaum Assoc Inc
作者:Crano, William D. (EDT)/ Burgoon, Michael (EDT)/ Claremont Symposium on Applied Social Psychology (C
出品人:
页数:320
译者:
出版时间:2001-11
价格:$ 124.30
装帧:HRD
isbn号码:9780805834772
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This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and practice. Advice about the logical steps that must be taken to help alleviate the crisis of drug abuse is featured throughout. The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.

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