Typography pdf epub mobi txt 電子書 下載 2024


Typography

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Willi Kunz
Arthur Niggli
2000-4-5
171
USD 120.00
Hardcover
9783721203486

圖書標籤: typography  平麵設計  設計  平麵  字體  設計理論  方法論  藝術   


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发表于2024-12-23

Typography epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Typography epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Typography pdf epub mobi txt 電子書 下載 2024



圖書描述

Typography - that is, typography the reader can comprehend and understand - is based on certain fundamental principles. As long as letters, words, and sentences are used to transmit information, these same principles will remain valid - even in electronic media. Part one of this publication discusses the typographic elements; the microaesthetic qualities of letters, numbers, and punctuation marks, lines, and geometric elements and their diverse applications. Part two analyses the design aspects of space, structure, sequence, contrast, form and counterform, and illustrates their function with examples from teaching and praxis. Part three demonstrates how typographic elements contribute to design on the microaesthetic level. Part four, based on a series of architectural posters, analyzes the interrelationship between purpose, macrostructure, and microaesthetics. This publication provides artistic and technical instruction for typographic designers, architects, and professionals in allied creative fields. It facilitates a more critical appreciation not only of the mediated foreground, but also of the unscripted background and of the various relationships between them.

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