图书标签: 城市 建筑 景观 cultural-studies 美国 经济 文化研究 建筑史
发表于2024-11-08
Brandscapes pdf epub mobi txt 电子书 下载 2024
The principle behind this book is that buildings aren't just buildings, but rather iconic symbols that reflect who we are as people, cities and economies-in that sense, they represent a "brand" of sorts. Carrying that logic several steps short of its logical conclusion, architect and writer Klingmann looks at the "brandscapes" that cityscapes have become: "As a strategic tool for eliciting a relevant experience, architecture has an immediate impact on social relations and economic transactions... What counts in a building is not so much how it looks but how it comes to life for people." The problem with these and other statements throughout is that they come off as either vague or self-evident (perhaps as a result of her immersion in the subject-she's the founder of a New York agency "for architecture and brand building"). There is no doubt that Klingmann has passion and knowledge to spare, and that the general idea behind the book is valid, but esoteric, faux-academic writing ("The equation of Experience = Drama + Diversity + Detail can be discerned in the Parthenon almost as clearly as it can in contemporary commercial structures") too often substitutes for well-developed argument and clear-headed analysis
有创见的大胆理论
评分有创见的大胆理论
评分有创见的大胆理论
评分有创见的大胆理论
评分Klingmann选的市场学角度非常好,很新颖而不是简单生硬地将1990年代以后新一轮标志性建筑当做政治或文化复兴的产物。对于建筑学背景的来说读起来并不晦涩。最后给出的十条建议中,数‘From function to form’以及‘From commodity to catalyst’最有助益。
In the twenty-first century,we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we’re no longer cons...
评分In the twenty-first century,we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we’re no longer cons...
评分In the twenty-first century,we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we’re no longer cons...
评分In the twenty-first century,we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we’re no longer cons...
评分In the twenty-first century,we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we’re no longer cons...
Brandscapes pdf epub mobi txt 电子书 下载 2024