Consumer Behavior pdf epub mobi txt 電子書 下載 2024


Consumer Behavior

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Michael R. Solomon
Prentice Hall
2006-2
672
$ 203.40
HRD
9780132186940

圖書標籤: Behavior  Consumer  英文原版  管理  社會學  消費行為  心理學  營銷   


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发表于2024-12-25

Consumer Behavior epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Consumer Behavior epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Consumer Behavior pdf epub mobi txt 電子書 下載 2024



圖書描述

Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives.

Consumer Behavior 下載 mobi epub pdf txt 電子書

著者簡介

Michael R. Solomon, Ph.D. is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University in Philadelphia. He also is Professor of Consumer Behaviour at the Manchester School of Business, The University of Manchester, U.K. Prior to joining the St. Joe's faculty in Fall 2006, he was the Human Sciences Professor of Consumer Behavior, at Auburn University and he served as Chairman of the Department of Mar¬keting in the School of Business at Rutgers University, New Brunswick, NJ. Prof. Solomon began his academic career in the Graduate School of Business Administration at New York University, where he also served as Associate Director of NYU's Insti¬tute of Retail Management. He earned B.A. degrees in Psychology and Sociology magna cum laude at Brandeis University in 1977, and a Ph.D. in Social Psychology at The University of North Carolina at Chapel Hill in 1981. He was awarded the Fulbright/FLAD Chair in Market Globalization by The U.S. Fulbright Commission and the Government of Portugal.


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Consumer Behavior pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
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