Innovation Management pdf epub mobi txt 電子書下載 2025

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Maital, Shlomo/ Seshadri, D. V. R.

Sage Pubns

2007-1

460

$ 47.46

Pap

9780761935278

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发表于2025-05-28

Innovation Management epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2025

Innovation Management pdf epub mobi txt 電子書下載 2025

圖書描述

Successful innovation--the key to competitive growth and profit--rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: why innovate? what to innovate? how to innovate? and who innovates? It then provides ten essential and practical tools to help innovators guide their ideas to marketplace success. Innovation Management is a pioneer in this new and rapidly growing discipline. Supported by over a hundred international and Indian case studies and action-learning exercises--as well as a CD to illustrate all these concepts and strategies with video lectures and useful interviews--this book will be invaluable to business leaders and strategists, students of management, and practising managers.

Innovation Management 下載 mobi epub pdf txt 電子書