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Marketing Management pdf epub mobi txt 电子书下载 2024

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Russ Winer

Prentice Hall

2006-6

544

1488.00 元

HRD

9780131963344

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发表于2024-11-25

Marketing Management epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing Management pdf epub mobi txt 电子书下载 2024

图书描述

This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work. Subjects include marketing philosophy and strategy such as market research, customer behavior and market structure, and marketing decision-making and analysis, including product decisions, advertising strategy, pricing and customer relationship management. For marketing professionals, product and brand managers.

Marketing Management 下载 mobi epub pdf txt 电子书