Social Marketing in the 21st Century pdf epub mobi txt 电子书下载 2024

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Andreasen, Alan R.

Sage Pubns

2006-2

280

$ 120.91

HRD

9781412916332

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发表于2024-11-26

Social Marketing in the 21st Century epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Social Marketing in the 21st Century pdf epub mobi txt 电子书下载 2024

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This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by the most highly regarding academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)

Social Marketing in the 21st Century 下载 mobi epub pdf txt 电子书