Global Marketing Management pdf epub mobi txt 电子书下载 2024

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John A. Quelch

South-Western College Pub

2005-03-02

688

USD 200.95

Paperback

9780324322842

图书标签: 商业 business

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发表于2024-11-13

Global Marketing Management epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Global Marketing Management pdf epub mobi txt 电子书下载 2024

图书描述

Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide and illustrate how top companies are overcoming the challenges facing the expanded global marketplace. The biggest hurdle to your business' success may be developing the organizational capabilities and managerial competencies to implement a clearly defined strategic intent. Discover what companies like Reebok, Gillette, DHL, Tesco, and others did to increase their competitive advantage in the global marketplace in GLOBAL MARKETING MANAGEMENT.

Global Marketing Management 下载 mobi epub pdf txt 电子书