Strategic Analysis and Action

Strategic Analysis and Action pdf epub mobi txt 电子书 下载 2025

出版者:Prentice Hall
作者:Crossan, Mary M./ Fry, Joseph N./ Killing, J. Peter
出品人:
页数:232
译者:
出版时间:2004-11
价格:$ 109.33
装帧:Pap
isbn号码:9780131278226
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Designed to complement case analysis in university and professional strategic management courses. This book aims to develop the basic general management skills required to understand a business, sense the opportunities and problems that it faces, deal effectively wth strategic decisions, and set in place the people and operations to implement those decisions. The authors have focused on analytic concepts that contribute to a practical understanding of specific strategic issues; these concepts are linked into a comprehensive framework that helps students learn to set priorities for both analysis and action.

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