Marketing Ethics pdf epub mobi txt 电子书下载 2024

☆☆☆☆☆
简体网页||繁体网页

Brenkert, George G.

Blackwell Pub

2008-3

272

723.00元

HRD

9780631214229

图书标签:

喜欢 Marketing Ethics 的读者还喜欢

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到小哈图书下载中心

qciss.net

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-24

Marketing Ethics epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing Ethics pdf epub mobi txt 电子书下载 2024

图书描述

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.

A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature Adds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency

Marketing Ethics 下载 mobi epub pdf txt 电子书