Marketing Ethics pdf epub mobi txt 电子书下载 2024

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Brenkert, George G.

Blackwell Pub

2008-3

272

723.00元

HRD

9780631214229

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发表于2024-11-13

Marketing Ethics epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing Ethics pdf epub mobi txt 电子书下载 2024

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Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.

A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature Adds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency

Marketing Ethics 下载 mobi epub pdf txt 电子书