Marketing pdf epub mobi txt 电子书下载 2024

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Macchiette, Barton/ Roy, Abhijit

McGraw-Hill College

2000-11

400

$ 38.99

Pap

9780072474497

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发表于2024-11-11

Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing pdf epub mobi txt 电子书下载 2024

图书描述

This debate style reader is designed to introduce students to controversies in marketing. The readings, which represent the arguments of leading business professionals and marketing researchers, reflect a variety of viewpoints and have been selected for their liveliness and substance and because of their value in a debate framework. This new title will be a beneficial tool to encourage critical thinking on important issues in marketing today. It is packaged with PowerWeb: Marketing. PowerWeb: Marketing is a password-protected Web site that offers professors a turnkey solution for adding the Internet to a course. It includes current articles from "Annual Editions": marketing, curriculum-based materials, weekly updates with assessment, informative and timely world news, refereed Web links, research tools, student study tools, interactive exercises, and much more.

Marketing 下载 mobi epub pdf txt 电子书