The Advertising Agency Business

The Advertising Agency Business pdf epub mobi txt 電子書 下載2025

出版者:McGraw-Hill
作者:Hameroff, Eugene J./ Gardner, Herbert S., Jr.
出品人:
頁數:288
译者:
出版時間:1998-2
價格:$ 45.14
裝幀:HRD
isbn號碼:9780844231693
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When the first edition of Herbert Gardner's "The Advertising Agency Business" was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition.In twenty-eight short, easy-to-read chapters, you will find out how to: start an agency and manage your agency profitably with key financial insights, including expert guidance on determining income and profit; allocating gross income, developing solid billing procedures; identifying key operating figures; developing timely, reliable financial reports for your agency and for your clients. It shows how to evaluate an agency; structure ownership; manage, develop, and evaluate personnel; develop mutually beneficial relationships with clients and suppliers; and generate new business through aggressive lead generation and knowledgeable assessment of client personnel blockbuster presentations. Drawing on more than a half century of experience in agency administration, finance, and general management, this all-new edition is the indispensable guide for every advertising professional and for anyone who wants to know more about successful advertising business practice.

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