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Rethinking Public Relations pdf epub mobi txt 電子書下載 2024

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Moloney, Kevin

Routledge

2000-10

240

$ 226.00

HRD

9780415217590

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发表于2024-11-24

Rethinking Public Relations epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Rethinking Public Relations pdf epub mobi txt 電子書下載 2024

圖書描述

PR is a 2.3 billion UK industry with up to 50,000 jobs, a poor reputation and yet a pervasive influence on politics and markets. Historically, it has been mostly weak propaganda and market boosterism, yet it escapes sustained academic scrutiny. This topical book analyzes all aspects of public relations, challenging accepted views and examining the industry s position as a whole. The author argues that PR needs reform because it will not go away, and because it continues to grow. Incorporating the latest facts and figures, this analysis for advanced students of business and PR provides a fresh approach to a significant contemporary subject.

Rethinking Public Relations 下載 mobi epub pdf txt 電子書