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Englis, Basil G. 編

Lawrence Erlbaum Assoc Inc

1994-9

280

$ 48.03

Pap

9780805813951

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发表于2024-11-13

Global and Multi-national Advertising epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Global and Multi-national Advertising pdf epub mobi txt 電子書下載 2024

圖書描述

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.

Global and Multi-national Advertising 下載 mobi epub pdf txt 電子書