Managing International Business in China pdf epub mobi txt 电子书下载 2024

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Tian, Xiaowen

Cambridge Univ Pr

2007-6

312

$ 65.54

Pap

9780521679930

图书标签: 教材

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发表于2024-11-24

Managing International Business in China epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Managing International Business in China pdf epub mobi txt 电子书下载 2024

图书描述

With the rise of China in the world economy, investors from all over the world are moving to explore business opportunities in this market. Managing international business in a transition economy like China is a daunting challenge. Tian presents a practical guide to major managerial issues faced by foreign investors in the China market including strategic management of Guanxi, entry mode selection, alliance management, negotiation with Chinese partners, human resource management, marketing management, protection of intellectual property rights, and corporate financial management. These issues are analyzed in the light of relevant theoretical models of international business, with reference to current management practices of transnational corporations operating in China. With up-to-date case studies, questions for discussion and recommended readings at the end of each chapter, this book can be used as a textbook for postgraduate programmes in international business or other management disciplines, and as a textbook for executive training programmes.

Managing International Business in China 下载 mobi epub pdf txt 电子书