羅伯特·M·格蘭特是喬治敦大學(Georgetown University)的管理學教授,倫敦城市大學(City University)的客座教授。他是《戰略管理期刊》(Strategic Management Journal)和《長期規劃期刊》(Long Range Planning)編輯委員會成員。他的商業經曆包括生産豬肉餡餅(卡夫食品公司)和翻新輪胎(凡世通公司)以及嚮美國運通、ENI和其他公司提供戰略谘詢。
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The pre–eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice.
Now includes thorough coverage of internet–based strategies, fresh examples of resource–based competitive advantage, additional case illustrations in every chapter, and new self–study questions
Features a new two–colour design throughout with high–spec artwork
Introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these
Combines Grant’s renowned rigorous approach to business strategy analysis with lively examples of current practice
Supported by a range of online resources, including a guide for instructors and downloadable PowerPoint slides for students, available at www.blackwellpublishing.com/grant
This text book is used by top US business school for the strategy course.
評分This text book is used by top US business school for the strategy course.
評分正在苦读这本译作,确实很"苦"啊!!有时候看着看着就被某一长句卡住.作为一个纯中国血统的孩子,自认为语文基础不差,起码一个长句,我还是有那个实力辨别出主、谓、宾、定、状、补,以达到明其意、晓其理.对于译者的翻译能力我不加褒贬,只是这种"原汁原味",着实让我觉得自己很"肤浅"...
評分This text book is used by top US business school for the strategy course.
評分This text book is used by top US business school for the strategy course.
好吧,我承認我沒有認真讀這本課本,甚至都沒有買它……隻有寫essay的時候從Ronald那裏藉來用瞭用.....
评分好吧,我承認我沒有認真讀這本課本,甚至都沒有買它……隻有寫essay的時候從Ronald那裏藉來用瞭用.....
评分好吧,我承認我沒有認真讀這本課本,甚至都沒有買它……隻有寫essay的時候從Ronald那裏藉來用瞭用.....
评分好吧,我承認我沒有認真讀這本課本,甚至都沒有買它……隻有寫essay的時候從Ronald那裏藉來用瞭用.....
评分上學時候的課本 顛覆瞭傳統的swot分析 文字乾淨利落邏輯強 沒有廢話 讀著過癮
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