Managing for Stakeholders

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出版者:Yale University Press
作者:Prof. R. Edward Freeman
出品人:
頁數:208
译者:
出版時間:2007-10-30
價格:USD 26.00
裝幀:Hardcover
isbn號碼:9780300125283
叢書系列:
圖書標籤:
  • 學術 
  • 上圖 
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Managing for Stakeholders: Survival, Reputation, and Success , the culmination of twenty years of research, interviews, and observations in the workplace, makes a major new contribution to management thinking and practice. Current ways of thinking about business and stakeholder management usually ask the Value Allocation Question: How should we distribute the burdens and benefits of corporate activities among stakeholders? Managing for Stakeholders , however, helps leaders develop a mindset that instead asks the Value Creation Question: How can we create as much value as possible for all of our stakeholders? Business is about how customers, suppliers, employees, financiers (stockholders, bondholders, banks, etc.), communities, the media, and managers interact and create value. World-renowned management scholar R. Edward Freeman and his coauthors outline ten concrete principles and seven practical techniques for managing stakeholder relationships in order to ensure a firm’s survival, reputation, and success. Managing for Stakeholders is a revolutionary book that will change not only how managers do business but also how they recognize and evaluate business opportunities that would otherwise be invisible.

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2012年4月7日,上圖本館

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學術性書籍 介紹公司該如何妥善管理好利益關係者之間的關係 比如 客戶 政府 投資人 競爭者 社區 等等。

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學術性書籍 介紹公司該如何妥善管理好利益關係者之間的關係 比如 客戶 政府 投資人 競爭者 社區 等等。

评分

學術性書籍 介紹公司該如何妥善管理好利益關係者之間的關係 比如 客戶 政府 投資人 競爭者 社區 等等。

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2012年4月7日,上圖本館

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