Business Research Methods pdf epub mobi txt 電子書 下載 2024


Business Research Methods

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Alan Bryman
Oxford University Press, USA
2007-05-12
824
USD 69.95
Paperback
9780199284986

圖書標籤: methodology  research  商業  為瞭寫作業讀的那些書  研究  教科書  writting  business   


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发表于2024-12-24

Business Research Methods epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Business Research Methods epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Business Research Methods pdf epub mobi txt 電子書 下載 2024



圖書描述

Business Research Methods 2/e provides essential guidance on the practice of business research and how to carry out a small-scale research project or dissertation for the first time. It offers an encyclopaedic introduction to the core concepts, methods, and values involved in doing business research, from formulating research questions, reviewing the literature, and designing a questionnaire to carrying out data analysis and presenting research results. The strengths and weaknesses of each research method are examined to help students choose an appropriate methodology, and the wider philosophical issues and ethical controversies that affect business research are discussed to help students make informed research decisions. Importantly, the book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as management, strategy, and marketing). It has also been comprehensively updated to reflect the growing use of the internet as a source of data and medium for conducting research, and places new emphasis on the student experience of research by relating the activities of real student researchers back to the research process.

Business Research Methods 下載 mobi epub pdf txt 電子書

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