Getting Started With Conjoint Analysis pdf epub mobi txt 电子书 下载 2024


Getting Started With Conjoint Analysis

简体网页||繁体网页
Orme, Bryan K.
Research Pub Llc
179
$25.00
Pap
9780972729741

图书标签: 联合分析  营销  美國  管理  決策輪  數據分析  市場營銷  企業經濟學   


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发表于2024-12-24

Getting Started With Conjoint Analysis epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Getting Started With Conjoint Analysis epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Getting Started With Conjoint Analysis pdf epub mobi txt 电子书 下载 2024



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This 164-page book assembles and updates introductory white papers that have been available on our website. There are substantial new sections, including a 50-page glossary of terms, and two new chapters.

Paul Green (Professor Emeritus of Marketing, University of Pennsylvania) and the "father of conjoint analysis" wrote the foreword for Getting Started with Conjoint Analysis. He writes: "Getting Started with Conjoint Analysis is a practical no-nonsense guide to what happens when one designs, executes, and analyzes data from real marketplace problems. It should appeal to academics and consultant-practitioners alike. The book is easy to follow, while at the same time being almost encyclopedic in its coverage of topics ranging from study design to the presentation of results to clients."

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