Consumer Psychology of Tourism, Hospitality and Leisure pdf epub mobi txt 電子書下載2025

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出版者:Oxford Univ Pr

作者:Crouch, Geoffrey I. (EDT)/ Perdue, Richard R. (EDT)/ Timmermans, H. J. P. (EDT)/ Uysal, Muzaffer (ED

出品人:

頁數:368

译者:

出版時間:2004-1

價格:$ 180.80

裝幀:HRD

isbn號碼:9780851997490

叢書系列:

圖書標籤:

旅遊心理學
酒店心理學
休閑心理學
消費者行為
旅遊營銷
酒店營銷
服務營銷
心理學
消費者決策
體驗經濟

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具體描述

Knowledge of consumer psychology and consumer behaviour in relation to tourism is valuable in determining the success of tourism and hospitality ventures. The book is an edited collection of papers from the 3rd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure, held in Melbourne, Australia in January 2003. Themes covered by the papers include attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation.