International Business Case Studies

International Business Case Studies pdf epub mobi txt 电子书 下载 2025

出版者:Lightning Source Inc
作者:Moran, Robert T., Ph.D. (EDT)/ Braaten, David O., Ph.D. (EDT)/ Walsh, John (EDT)
出品人:
页数:434
译者:
出版时间:1994-5
价格:$ 95.99
装帧:Pap
isbn号码:9780884151937
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This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace. Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business-globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces. Each case study focuses on a particular company, region, or management style to clearly illustrate proven techniques for capitalizing on the cultural diversity of people, products, and markets. With contributions from more than two dozen business executives and professors, spanning the globe from Japan, to Germany, China to Mexico, this casebook provides a broad spectrum of current and future approaches to achieving international and cross-cultural business success. It is an important collection of international case studies and commentary from the award-winning authors of "Managing Cultural Differences". It is a comprehensive exploration of all aspects of multicultural management from forming strategic alliances to negotiations to marketing and service excellence.

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