From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth.
Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.
Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.
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revenue management的essence就在這本書裏麵。。。
评分原則性問題闡述地較為清楚，核心就是price discrimination，但是如何實施價格歧視，包括會遇到的各種睏難如何去剋服，並未涉及。隻能說把現在業務中做的定價策略用理論進行瞭闡釋，但是對下一步怎麼做，意義不大。
评分revenue management的essence就在這本書裏麵。。。
评分原則性問題闡述地較為清楚，核心就是price discrimination，但是如何實施價格歧視，包括會遇到的各種睏難如何去剋服，並未涉及。隻能說把現在業務中做的定價策略用理論進行瞭闡釋，但是對下一步怎麼做，意義不大。
评分revenue management的essence就在這本書裏麵。。。
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