Hey, Whipple, Squeeze This pdf epub mobi txt 電子書 下載2025

• 廣告
• 教材
• 營銷
• 翻譯
• 美國
• 文案
• 廣告
• 廣告
• 營銷
• 幽默
• 文化
• 消費主義
• 媒體
• 社會評論
• 美國文化
• 品牌
• 流行文化

被人吹捧的吓死我了，以为我落后到封建社会去了，细看下来，聊了很多细节问题，也侃了很多实在的问题，学到了些东西，但是也没有太太深入的学习到什么吧······看过，然后飘过·····  

这是《文案发烧》第三章，所说的内容。 作者认为，开始创作广告之前，“先摊开一张白纸，然后试着把它填满有趣的东西”。如果一个创意在纸上的小长方形框里看着不顺眼的话，画出来也不会是好广告。 接着开始广告创作。 广告创作的第一步，当然是找对问题，然后对症下药。 有人...

本书其实是关于广告的，广告的方方面面作者几乎都写到了，而不仅是关于文案写作，文案写作只是书中的一部分内容而已。 本书其实并不好读，问题在于作者的写作方式。作者并没有采取通常的逻辑明晰的条理化的写作方式，而是散点化的。作者用了大量模糊的标题，导致通过标题无法把...  

Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.

Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.

Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.

Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.

Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.