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喜歡 Hey, Whipple, Squeeze This 的讀者還喜歡

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Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.

Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.

Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.

Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.

Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.

1、关于广告的一切就像变魔术那样。你越是重复不断地做广告去招惹顾客，你的肥皂销量就越好。 （微点评：贪玩蓝月没玩没了地网络刷屏，还找了那么多代言人，看来是真有人玩。） 2、广告的目的之一就是促销。 （微点评：超市里的广告从来不用多有文采，只要促销俩字够大就行。）...  

模仿 在我们这个时代里，我得出了这样一个新的观点：“在你有更好的答案之前，你能做的就是模仿。”我模仿的人是鲍勃·盖奇（Bob Gage）[5]，我模仿了他整整5年。 原创 今天有效的创意放在明天就不会再吸引人了。因为巨大的原创影响力已经失去了效果。 根本需求 要记住，风格...  

1、关于广告的一切就像变魔术那样。你越是重复不断地做广告去招惹顾客，你的肥皂销量就越好。 （微点评：贪玩蓝月没玩没了地网络刷屏，还找了那么多代言人，看来是真有人玩。） 2、广告的目的之一就是促销。 （微点评：超市里的广告从来不用多有文采，只要促销俩字够大就行。）...  

拿到这本书，抱有很大的期待 开始读觉得语言很轻松，易懂 继续读觉得讲得面很广，很多，很浅 读完之后，记得的不多，对我没什么影响