具體描述
讀後感
被人吹捧的吓死我了，以为我落后到封建社会去了，细看下来，聊了很多细节问题，也侃了很多实在的问题，学到了些东西，但是也没有太太深入的学习到什么吧······看过，然后飘过·····
評分 評分模仿 在我们这个时代里，我得出了这样一个新的观点：“在你有更好的答案之前，你能做的就是模仿。”我模仿的人是鲍勃·盖奇（Bob Gage）[5]，我模仿了他整整5年。 原创 今天有效的创意放在明天就不会再吸引人了。因为巨大的原创影响力已经失去了效果。 根本需求 要记住，风格...
評分这是我读的第一本广告方面的书，基本没有任何发言权，所以基本就快乐的书摘吧~ 不必以牺牲广告的灵性，优雅和智慧为代价去促进销售 及时动笔很重要，一开始创作的一些想法。 创意想象规律 1尽可能收集与主题相关的资料，阅读资料，圈划重点，找出问题，访问工厂 2坐下来，积...
評分第二章 好记性不如烂笔头 品牌是一个形容词 1.品牌是一个形容词，让你的品牌代表某“一种”东西。 2.一旦顾客尝试使用某种产品，那么所有其他优势就都是用来支撑将品牌的核心价值陈述的。 动笔之前的功课 1.从检查当前产品的市场定位开始。消费者头脑中记忆产品的空间是有限的...
用戶評價
Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.
评分Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.
评分Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.
评分Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.
评分Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.
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