Managing Channels of Distribution pdf epub mobi txt 电子书下载 2024

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Rolnicki, Kenneth

Amacom Books

1998-1

288

$ 73.45

HRD

9780814403358

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发表于2024-09-23

Managing Channels of Distribution epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Managing Channels of Distribution pdf epub mobi txt 电子书下载 2024

图书描述

"Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer's reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence."

Managing Channels of Distribution 下载 mobi epub pdf txt 电子书