Product Innovation Strategy, Pure and Simple

Product Innovation Strategy, Pure and Simple pdf epub mobi txt 電子書 下載2025

出版者:McGraw-Hill
作者:Robert, Michel
出品人:
頁數:174
译者:
出版時間:1995-6
價格:$ 28.19
裝幀:HRD
isbn號碼:9780070531321
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Since 1993, thousands of readers have turned to Michel Robert's book "Strategy Pure and Simple". Now he returns with a proven strategy to create and launch new products - the lifeblood of any business. Drawing on ten years of research into successful product development, the author goes beyond tips and techniques to provide a unique process of product innovation that encompasses four key steps: search, assessment, development, and pursuit. Filled with anecdotes, case histories, and a rich assortment of real-life lessons from innovators like 3M and Honda, this guide puts a revitalized future within the reach of every organization.

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