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Product Innovation Strategy, Pure and Simple pdf epub mobi txt 电子书下载 2024

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Robert, Michel

McGraw-Hill

1995-6

174

$ 28.19

HRD

9780070531321

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发表于2024-11-25

Product Innovation Strategy, Pure and Simple epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Product Innovation Strategy, Pure and Simple pdf epub mobi txt 电子书下载 2024

图书描述

Since 1993, thousands of readers have turned to Michel Robert's book "Strategy Pure and Simple". Now he returns with a proven strategy to create and launch new products - the lifeblood of any business. Drawing on ten years of research into successful product development, the author goes beyond tips and techniques to provide a unique process of product innovation that encompasses four key steps: search, assessment, development, and pursuit. Filled with anecdotes, case histories, and a rich assortment of real-life lessons from innovators like 3M and Honda, this guide puts a revitalized future within the reach of every organization.

Product Innovation Strategy, Pure and Simple 下载 mobi epub pdf txt 电子书