Corporate Cultures and Global Brands pdf epub mobi txt 电子书下载 2024

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Rothacher, Albrecht 编

World Scientific Publishing Company

2004-10

280

USD 45.00

Paperback

9789812388568

图书标签: 2008

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发表于2024-11-11

Corporate Cultures and Global Brands epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Corporate Cultures and Global Brands pdf epub mobi txt 电子书下载 2024

图书描述

This interesting book covers the development of 18 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and branding strategies. A wide range of business sectors is covered, including foodstuffs, drinks, retail, apparel, electronics, aviation, cars and entertainment. Of prime importance for corporate survival and growth in all sectors and countries is the crucial shift from owner-founder-run companies to consolidated management-led corporations. The wide range of sectors and countries of origin featured also permits valid conclusions on the persistence of distinctive national management styles and brand images. This clearly proves that there are corporate limits to globalization, which companies during thoughtless cross-national mergers ignore at their peril.

Corporate Cultures and Global Brands 下载 mobi epub pdf txt 电子书