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Strategic Marketing Management pdf epub mobi txt 電子書下載 2024

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Moutinho, Luiz/ Southern, Pat

Thomson Learning

2009-11

512

417.00元

Pap

9781844800001

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发表于2024-11-24

Strategic Marketing Management epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Strategic Marketing Management pdf epub mobi txt 電子書下載 2024

圖書描述

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world.

Strategic Marketing Management 下載 mobi epub pdf txt 電子書