Strategic Marketing Management

Strategic Marketing Management pdf epub mobi txt 電子書 下載2025

出版者:Thomson Learning
作者:Moutinho, Luiz/ Southern, Pat
出品人:
頁數:512
译者:
出版時間:2009-11
價格:417.00元
裝幀:Pap
isbn號碼:9781844800001
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Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world.

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