International Marketing pdf epub mobi txt 电子书下载 2024

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Omar, Ogenyi

Palgrave Macmillan

2008-2

544

$ 71.19

Pap

9781403900685

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发表于2024-11-28

International Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

International Marketing pdf epub mobi txt 电子书下载 2024

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This text encourages students to appreciate why international marketing is so important for managers operating globally, while helping them to grasp the basic principles and theories of the subject. At the same time, the text enables the students to realize the limitations of these theories and demonstrates the practical remedies which could help managers overcome them. "International Marketing" extends the range and depth of existing materials studied by undergraduate students by introducing specific chapters on Internet Marketing and International Retailing. In addition to this, it includes an extensive range of examples, mini cases, seminar case studies and discussion questions." International Marketing" provides the most modern, relevant and complete introduction to this subject and successfully fills a gap in the market.

International Marketing 下载 mobi epub pdf txt 电子书