Global Consumer Behavior pdf epub mobi txt 电子书 下载 2024


Global Consumer Behavior

简体网页||繁体网页
Ammi, Chantal 编
Paul & Co Pub Consortium
2007-3
280
£ 102.00
HRD
9781905209637

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发表于2024-11-25

Global Consumer Behavior epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Global Consumer Behavior epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Global Consumer Behavior pdf epub mobi txt 电子书 下载 2024



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Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global. The main aim of the book is to enhance the reader’s knowledge – especially from a multidisciplinary perspective rather than from an individual functional perspective – of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services. Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.

Global Consumer Behavior 下载 mobi epub pdf txt 电子书

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