The Dynamics of Persuasion pdf epub mobi txt 電子書 下載 2024


The Dynamics of Persuasion

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Richard M. Perloff
Routledge
2017-1-8
648
USD 94.95
Paperback
9781138100336

圖書標籤: 說服  communication  溝通  psychology  advertising  E   


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发表于2024-12-24

The Dynamics of Persuasion epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

The Dynamics of Persuasion epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

The Dynamics of Persuasion pdf epub mobi txt 電子書 下載 2024



圖書描述

The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities.

The sixth edition includes:

updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation;

new studies of health campaigns;

expanded coverage of social media marketing;

enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion.

The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

The Dynamics of Persuasion 下載 mobi epub pdf txt 電子書

著者簡介

Richard M. Perloff, Professor of Communication at Cleveland State University, has been on the faculty at Cleveland State since 1979. He has written scholarly textbooks on persuasion, political communication, and the communication of AIDS prevention. Dr. Perloff is a nationally-known expert on the third-person effect, the divergent perceptions of mass media impact on others and the self. He also published the book The Dynamics of Political Communication.


圖書目錄


The Dynamics of Persuasion pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

Perloff寫persuasion就好像Andy Field寫初級統計 都是很豐富但很好讀的書 強推

評分

Perloff寫persuasion就好像Andy Field寫初級統計 都是很豐富但很好讀的書 強推

評分

Good theoretical book in communication/psychology

評分

Perloff寫persuasion就好像Andy Field寫初級統計 都是很豐富但很好讀的書 強推

評分

Good theoretical book in communication/psychology

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The Dynamics of Persuasion pdf epub mobi txt 電子書 下載 2024


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