圖書標籤: 消費 營銷 社會學 Reading
发表于2024-09-09
Consumer Behavior pdf epub mobi txt 電子書 下載 2024
Beyond Consumer Behavior: How Buying Habits Shape Identity
Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.
In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior.
Michael R. Solomon, Ph.D., is Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia. Before joining the Saint Joseph’s faculty in the fall of 2006, he was the Human Sciences Professor of Consumer Behavior at Auburn University. Before moving to Auburn in 1995, he was chair of the Department of Marketing in the School of Business at Rutgers University, New Brunswick, New Jersey. Professor Solomon began his academic career in the Graduate School of Business Administration at New York University, where he also served as Associate Director of NYU’s Institute of Retail Management. He earned his B.A. degrees in psychology and sociology magna cum laude at Brandeis University and a Ph.D. in social psychology at the University of North Carolina at Chapel Hill. In 1996 he was awarded the Fulbright/FLAD Chair in Market Globalization by the U.S. Fulbright Commission and the Government of Portugal, and he served as Distinguished Lecturer in Marketing at the Technical University of Lisbon. He held an appointment as Professor of Consumer Behaviour at The University of Manchester (U.K.) from 2007–2013.
奶爸推薦的教科書,輸入消費和營銷的一些基本概念
評分奶爸推薦的教科書,輸入消費和營銷的一些基本概念
評分奶爸推薦的教科書,輸入消費和營銷的一些基本概念
評分奶爸推薦的教科書,輸入消費和營銷的一些基本概念
評分奶爸推薦的教科書,輸入消費和營銷的一些基本概念
终于把这本书读完了,书挺厚,当然为了迎合中国消费者加了一些中国市场的分析,挺有观点。不过不足之处是把其作为一种教材使用,搞了很多问答题,有点烦人。就内容来说,确实是一本营销的经典作品。 首先每个人作为一个个体每天都处在一个营销的环境下去,路边的广告牌,电视中...
評分马斯洛需求层次理论: 1. 安全的需要:安全、遮蔽、保护、生理的需要水,睡眠,食物 eg. 保险、报警系统、退休、投资、药品、日常用品、无商标产品 2. 归属的需要:爱、友谊、他人的接受 eg. 服装、装饰品、酒吧、饮料 3. 尊重的需要:声望、地位、成就 eg. 汽车、家具、信用...
評分看了这本书,同时也看到了网上很多关于对小米与老罗的批评,认为是过度营销与虚假营销。 首先,小米和锤子不是苹果,雷军和老罗也不是乔布斯,他们在手机或是电子消费品领域本来就是一无所有的穷光蛋,没什么老底,不营销怎么活下去,怎么让人了解和认识他们。虽说消费者不是...
評分马斯洛需求层次理论: 1. 安全的需要:安全、遮蔽、保护、生理的需要水,睡眠,食物 eg. 保险、报警系统、退休、投资、药品、日常用品、无商标产品 2. 归属的需要:爱、友谊、他人的接受 eg. 服装、装饰品、酒吧、饮料 3. 尊重的需要:声望、地位、成就 eg. 汽车、家具、信用...
評分听老罗说。这本书还不错。 想看看。这本书讲了些什么。算是好奇吧。 并且最近有开网店。想看看怎么才能吸引消费者的。打算最近做点小生意。 想看看书中是否能给我启发吧。想从中学点东西。 主要求电子版本的。找了很多没找到。。。求电子版本、、、求电子版本、、、求电子版本...
Consumer Behavior pdf epub mobi txt 電子書 下載 2024