Nicely Said: Writing for the Web with Style and Purpose (Voices That Matter) pdf epub mobi txt 電子書下載2025

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出版者:New Riders; 1 edition (June 14, 2014)

作者:Nicole Fenton

出品人:

頁數:192

译者:

出版時間:2014-6-14

價格:USD 18.37

裝幀:Paperback

isbn號碼:9780321988195

叢書系列:

圖書標籤:

運營
Writing
Web
Content
Web寫作
內容策略
用戶體驗
寫作技巧
在綫溝通
數字營銷
可讀性
風格指南
信息架構
用戶為中心

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具體描述

Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals.

Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more.

Topics:

Write marketing copy, interface flows, blog posts, legal policies, and emails

Develop behind-the-scenes documents like mission statements, survey questions, and project briefs

Find your voice and adapt your tone for the situation

Build trust and fostering relationships with readers

Make a simple style guide

著者簡介

Nicole Fenton is an independent writer and editor in Brooklyn. She has worked at a large social network, a startup incubator, a design studio, and Apple. She manages content projects of all sizes and teaches writing as a design practice.

Kate Kiefer Lee is a writer and editor at MailChimp and a former magazine editor. She has written for publications like Forbes and A List Apart, and spoken about web content around the world. She teaches people how to write like they talk.