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"This major work represents the culmination of studies, extending over some twenty-five years; beginning with the study of "authoritarianism" and dogmatism, the investigations have led into generic problems of the organization and change of attitudes, beliefs, and values" (Williams and Rokeach, 1974).

Williams, R. M. and Rokeach, M. (1974) ‘The Nature of Human Values.’, Political Science Quarterly, 89(2), doi: 10.2307/2149267

Milton Rokeach (born in Hrubieszów as Mendel Rokicz, December 27, 1918 – October 25, 1988) was a Polish-American social psychologist. He taught at Michigan State University, the University of Western Ontario, Washington State University, and the University of Southern California. A Review of General Psychology survey, published in 2002, ranked Rokeach as the 85th most cited psychologist of the 20th century.--Form Wiki Pedia

PART ONE Human Values
1. THE NATURE OF HUMAN VALUES AND VALUE SYSTEMS
The nature of values
The nature of value systems
Functions of values and values systems
Values distinguished from other concepts
Antecedents and consequences of values and values systems
Toward a classification of human values
Summary
2. THE MEASUREMENT OF VALUES AND VALUE SYSTEMS
The value survey
Value measures
Order effects
Social desirability
The structure of values
Values as indicators of needs
The meaning of values
Concluding comments on the measurement of values
PART TWO Values in American Society
3. VALUES AS SOCIAL INDICATORS OF THE QUALITY OF LIFE IN AMERICA
Values of American men and women
Social class values: Income and education
Values and race
Age differences in values
Religious Values
Political Values
Some cross-cultural comparisons
Concluding remarks
4. VALUES AND ATTITUDES
Civil right for black and poor Americans
Student protest
International affairs
Religion
Personality
Inconsequential attitudes
Discussion
5. VALUES AND BEHAVIOR
Civil rights
Religion
Politics
The Vietnam war
Honest and dishonest behavior
Interpersonal conflict
Behavior in the counseling situation
Academic pursuits
Life style
Occupational roles and choices
Discussion
PART THREE Values and Politics
6. A TWO-VALUE MODEL OF POLITICAL IDEOLOGY
Procedure
Terminal value differences among the four ideologies
Instrumental value differences among the four ideologies
A blind replication
Additional evidence for the two-value model
Discussion
Some alternative interpretations
Concluding comment
7. SOME IMPLICATIONS OF THE TWO-VALUE MODEL OF POLITICS
Equality-Freedom orientations as ideological predispositions
A law of political activism
PART FOUR Long-and Short-term Change in Values, Attitudes, and Behavior
8 A THEORY OF COGNITIVE AND BEHAVIORAL CHANGE
A matrix of possible contradictions within the total belief system
The nature of cognitive inconsistency
Self-dissatisfaction as a determinant of change
Determinants of self-dissatisfaction
Modes of reducing self-dissatisfaction
Major differences between the present theory and other balance theories
9 PROCEDURES FOR INDUCING AND ASSESSING LONG-TERM CHANGE
General procedure
The three experiments
The subjects
The measurements
Pretest, treatment, and posttest procedures
Postexperimental interviews
Debriefing and feedback procedures
10. LONG-TERM AND ATTITUDE CHANGE
Pretest comparisons of experimental and control groups
Long-term changes in equality and freedom
Long-term changes in other values
Long-term value system changes
Long-term attitude change
Temporal sequence of value and attitude change
Value and attitude changes in various experimental sugroups
Effects of Value change on attitude change
11. LONG-TERM BEHAVIORAL CHANGE
Behavioral responses to NAACP solicitations
Stated preferences and registrations in ethnic core courses
Dropouts and transfers
Summary
12. THE PROCESS OF CHANGE
Effects of contradiction on self-dissatisfaction
Effects of specific self-dissatisfaction on value change
Effects of general self-dissatisfaction and hypocrisy
Affective, cognitive and personality variables that did not affect the change process
Postexperimental interviews concerning the change process
Other experimental investigations of the change process
Pot hoc explanation of unexpected findings
13. SOME ALTERNATIVE INTERPRETTIONS
Methodological considerations
Statistical considerations
Substantive considerations
PART FIVE Summary
14 IMPLICATIONS FOR THE BEHAVIORAL SCIENCES AND FOR SOCIETY
Methodological implications
Theoretical implications
Practical implications
Practical implications
Ethical implications
A concluding philosophical comment
REFERENCES
APPENDIX A: The Rokeach Value Survey
APPENDIX B: Frequency Distributions of 18 Terminal and 18 Instrumental Values for National NORC Sample Tested in 1968, by Sex, Income, Education, Race, Age, and Religion
APPENDIX C: The value Change Instrument
INDEX
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