Branding New York pdf epub mobi txt 電子書下載 2024

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Miriam Greenberg

Routledge

2008

344

$39.95

Paperback

9780415954426

圖書標籤: 文化 urban discourse coalition, branding,

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发表于2024-12-24

Branding New York epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Branding New York pdf epub mobi txt 電子書下載 2024

圖書描述

"Branding New York" traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of 'image' in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.

Branding New York 下載 mobi epub pdf txt 電子書

著者簡介

圖書目錄

Branding New York pdf epub mobi txt 電子書下載

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用戶評價

評分☆☆☆☆☆

i love NY背後瞭不起的城市營銷，我考，老美40年前就做到瞭

評分☆☆☆☆☆

深刻之處在於她的urban branding model, 不僅限於discursive, 也包括material commodification of the city, and the governing bloc that extend partnership to particular professions in the private sector, like media, bank, etc.

評分☆☆☆☆☆

時間關係，隻是匆匆翻瞭一遍，盡管有些論點在全書翻來覆去地講，但是傳媒業發展史與city branding的結閤部分論述細緻，例子很豐富

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