Branding New York pdf epub mobi txt 电子书下载 2024

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Miriam Greenberg

Routledge

2008

344

$39.95

Paperback

9780415954426

图书标签: 文化 urban discourse coalition, branding,

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发表于2024-12-23

Branding New York epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Branding New York pdf epub mobi txt 电子书下载 2024

图书描述

"Branding New York" traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of 'image' in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.

Branding New York 下载 mobi epub pdf txt 电子书

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Branding New York pdf epub mobi txt 电子书下载

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用户评价

评分☆☆☆☆☆

i love NY背后了不起的城市营销，我考，老美40年前就做到了

评分☆☆☆☆☆

i love NY背后了不起的城市营销，我考，老美40年前就做到了

评分☆☆☆☆☆

时间关系，只是匆匆翻了一遍，尽管有些论点在全书翻来覆去地讲，但是传媒业发展史与city branding的结合部分论述细致，例子很丰富

评分☆☆☆☆☆

i love NY背后了不起的城市营销，我考，老美40年前就做到了

评分☆☆☆☆☆

深刻之处在于她的urban branding model, 不仅限于discursive, 也包括material commodification of the city, and the governing bloc that extend partnership to particular professions in the private sector, like media, bank, etc.