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This small book aims to guide both would-be authors and those more experienced through some of the pitfalls and complexities of getting published. The key concerns are to increase knowledge and control over events while reducing uncertainty. The author drew on many years' experience in Asian studies publishing to prepare this work.

Preface
What this book will do for you • What’s in a name? • A clear focus means clear advice • Have you got what it takes? • About the authors • Beyond the book • Acknowledgements
1. Behind the scenes
The people inside the publishing house • The people outside the publishing house • Producing the physical books • Bringing the books to customers • The state of the book industry • The book industry and you, the author
2. Planning your book
Understanding needs and desires • Success is not one thing • Questions to ask yourself • Which market? • Clarifying your focus • Mapping the book • Choosing a great title • In celebration of odd titles • Annotating and evaluating the table of contents
3. From thesis to book
The pressures of junior scholarship • Why is a thesis not a book? • What to do with your thesis • Assessing your material • Getting started • Things you will need to cut • Things you will need to add
4. Producing a shorter (or collected) work
Why write articles? • Reworking (or recycling) material • But is this what you really want? • Planning and writing your article • Finding the right journal • Getting your article published • Contributing a chapter to an edited volume • Editing a multi-author volume
5. Writing your book
Language • Which language? • Style • Cutting the fog • Presentation • Permissions and the use of copyright material • The writing experience • Survival tips for blocked writers
6. Finding the right publisher
Identifying the candidates • Connections, connections • Approaching the publisher • What if a publisher contacts you? • How to be concise • Proposal etiquette • The importance of the pitch • Waiting on tenterhooks • Where now?
7. Getting accepted
Preparing and sending the text • External assessment • Typical peer review questions • New forms of peer review • Internal assessments and recommendations • Financial projections • Sources of income • Price and profitability • Decision time
8. Negotiating a contract
Kinds of rights • Open Access and Creative Commons • Set in stone or open to negotiation? • Before you sign
9. Working towards publication
Enter the production manager • Finalizing your manuscript • From disk to bookshelf • The editing process • Designing and typesetting your book • Backroom or Bangalore? • Producing camera-ready copy • Proofing • Indexing • Printing, binding and delivery
10. Promoting your book
What is academic book marketing? • Everyday life in the marketing department • The importance of the author in promoting books • What you can do before publication • What you can do after publication • Promotional DOs and DON’Ts
11. Going it alone
Making the decision • Deciding on format • Doing the work • Finding a partner • Promoting and distributing your book • Measures of success Epilogue 185 Publishing revolutions • Electronic formats • E-book readers • POD and the bookshop as content kiosk • Free Internet repositories • The content revolution • Bite-sized scholarship • Creative marketing • The book is dead, long live the book
Top tips
Appendix 1: Practical style and presentation issues
Spelling and grammar • Document formatting • Font matters • Layout and punctuation • Quotations, notes, citations, etc. • Nontext elements • Graphic images and their formats • Other technical issues
Appendix 2: Common editing and proof-reading marks
Appendix 3: Compendium of publishing terms
Further reading
Index
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