John Brooks (1920–1993) was an award-winning writer best known for his contributions to the New Yorker as a financial journalist. He was also the author of ten nonfiction books on business and finance, a number of which were critically acclaimed works examining Wall Street and the corporate world. His books Once inGolconda, The Go-Go Years, and Business Adventures have endured as classics. Although he is remembered primarily for his writings on financial topics, Brooks published three novels and wrote book reviews for Harper’s Magazine and the New York Times Book Review.
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From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at GE and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.
Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself.
Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform readers . . . Business Adventures is truly financial journalism at its liveliest and best.
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“布鲁克斯的著作很好地说明,经营生意和创造价值的规则从未改变。举例而言,所有的商业努力中都有一个至关重要的因素,那就是人。你是否有完美的产品、生产计划、市场营销都不重要,你需要的是适合的人去领导和实施这些计划。” 以上这段,是比尔盖茨对于这本《商业冒险》的...
评分最近这两周朋友圈里哀鸿遍野,似乎九成以上朋友都栽倒在股市的大幅下调的冲击下。按照一般赌场上的规矩,托付上身家性命的关键时刻大家绝对是要离书越远越好。其实,如果大家正好在两周之前读过接下来推荐的五本书,说不定就可以成为这次股灾中拈花微笑的高人——当然是夸张的...
评分 评分最近这两周朋友圈里哀鸿遍野,似乎九成以上朋友都栽倒在股市的大幅下调的冲击下。按照一般赌场上的规矩,托付上身家性命的关键时刻大家绝对是要离书越远越好。其实,如果大家正好在两周之前读过接下来推荐的五本书,说不定就可以成为这次股灾中拈花微笑的高人——当然是夸张的...
评分书名:《商业冒险:华尔街的12个经典故事》 点评:1959-69年《纽约客》文章合集,现在读来更像中短篇商业小说集,都是“true story”。 以下按股市、公司、商业、税与货币、个人5类重新排序。 -波动:The Fluctuation 故事:1962年5-28~5-3的一次莫名其妙的股市崩盘,只持...
先是看了电子版,后来买了纸质版的。写的很棒!值得读,值得付钱
评分跟风盖茨的推荐去看的,虽然是老书,但惊异地发现history tends to repeat itself,12个故事选取的很有代表性,值得一读
评分盖茨推荐的,估计跟巴菲特学投资不易,自己看书。老头消磨时间的烂书,浪费时间,让盖茨骗了。
评分虽然是60年代的好多事,但是依然有洞见。比如2D那些事,对现在3D打印机也有启示。看着玩吧。反正insight这些东西就是要被反复提醒嘛。
评分读起来才发现是一本很古老的书,大概都是50,60年代金融有关的旧事,不过还是很有意思,尤其是英镑保卫战,很惊心动魄
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