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From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America

What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at GE and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.

Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself.

Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform readers . . . Business Adventures is truly financial journalism at its liveliest and best.

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John Brooks (1920–1993) was an award-winning writer best known for his contributions to the New Yorker as a financial journalist. He was also the author of ten nonfiction books on business and finance, a number of which were critically acclaimed works examining Wall Street and the corporate world. His books Once inGolconda, The Go-Go Years, and Business Adventures have endured as classics. Although he is remembered primarily for his writings on financial topics, Brooks published three novels and wrote book reviews for Harper’s Magazine and the New York Times Book Review.

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Contents

1 The Fluctuation
THE LITTLE CRASH IN ’62
2 The Fate of the Edsel
A CAUTIONARY TALE
3 The Federal Income Tax
ITS HISTORY AND PECULIARITIES
4 A Reasonable Amount of Time
INSIDERS AT TEXAS GULF SULPHUR
5 Xerox Xerox Xerox Xerox
6 Making the Customers Whole
THE DEATH OF A PRESIDENT
7 The Impacted Philosophers
NON-COMMUNICATION AT GE
8 The Last Great Corner
A COMPANY CALLED PIGGLY WIGGLY
9 A Second Sort of Life
DAVID E. LILIENTHAL, BUSINESSMAN
10 Stockholder Season
ANNUAL MEETINGS AND CORPORATE POWER
11 One Free Bite
A MAN, HIS KNOWLEDGE, AND HIS JOB
12 In Defense of Sterling
THE BANKERS, THE POUND, AND THE DOLLAR
Index
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