One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now back in print for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
About the Author
Michael Bierut is a partner at Pentagram Design's New York office, and a recipient of the prestigious AIGA Medal.
Paul Rand (1914–1996) is widely recognized as one of the major influences in the history of graphic design.
入手这本小书有些偶然。源于年初立下的若干flag中的一个,要积极开展多元化阅读,努力涉猎多领域的图书。截止到目前,效果还不错,比如阅读了天文学、地理学一类以前碰也不会碰的书,虽然翻开美国大学生的地理课本时总有一些头大,但认真读下去还是很有收获,例如现在看新闻时...
评分 评分这本书的历史已经有70年了。作为被科技“教主”乔布斯誉为“大师”的平面设计师保罗·兰德,当年在书中提出的设计理念,如今看起来仍然是有效的。 作者在前言中说:“笔者相信只有运用了那些永恒的法则,设计师的作品才可能逐步达到合格的水准,而创作者也才能理解‘流行时尚’...
评分《关于设计的思考》是一本讲述广告设计基本原则的书籍,作者使用十分简洁的语言,配以生动有趣的插图,试图想大家说明,那些优秀的设计作品到底是因为什么而优秀。 《关于设计的思考》的作者是被称为“平面设计界的毕加索”的保罗•兰德 Paul Rand (1914-1996),是公认的印刷...
评分好的设计是美感与实用性的统一|论Humor一章很有趣,it is not contempt,its essence is love,it issues not in laughter,but in still smiles which lie far deeper简直和玫瑰之名里
评分2014读过
评分2014读过
评分33岁写的。地铁读物。
评分33岁写的。地铁读物。
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