具体描述
One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now back in print for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
作者简介
About the Author
Michael Bierut is a partner at Pentagram Design's New York office, and a recipient of the prestigious AIGA Medal.
Paul Rand (1914–1996) is widely recognized as one of the major influences in the history of graphic design.
目录信息
读后感
《关于设计的思考》是一本讲述广告设计基本原则的书籍，作者使用十分简洁的语言，配以生动有趣的插图，试图想大家说明，那些优秀的设计作品到底是因为什么而优秀。 《关于设计的思考》的作者是被称为“平面设计界的毕加索”的保罗•兰德 Paul Rand (1914-1996)，是公认的印刷...
评分This little book deals with essential problems of contemporary graphic design. It mainly discusses: 1. the general principle of design (which is to be beautiful and useful in the same time) ; 2.how designer could create their works by using symbol, humor, r...
评分用户评价
簡潔扼要的principles就算過百年都不會過時
评分excuse me？是因为我是设计小白所以完全没get他的点嘛？但我觉得paul讲的都是关于设计的非常显而易见的东西呀
评分excuse me？是因为我是设计小白所以完全没get他的点嘛？但我觉得paul讲的都是关于设计的非常显而易见的东西呀
评分簡潔扼要的principles就算過百年都不會過時
评分果然是平面设计界的 Picasso，薄薄的一本却讲了平面设计的核心。非常值得慢慢读，多读几遍。
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